| Daftar Isi | s_ing_0700098_table_of_content.pdf |
| Bab I | s_ing_0700098_chapter1.pdf |
| Bab II | s_ing_0700098_chapter2.pdf |
| Bab III | s_ing_0700098_chapter3.pdf |
| Bab IV | s_ing_0700098_chapter4.pdf |
| Bab V | s_ing_0700098_chapter5.pdf |
| Daftar Pustaka | s_ing_0700098_bibliography.pdf |
Minggu, 28 Oktober 2012
SKRIPSI PENDIDIKAN BAHASA INGGRIS: The Interpersonal Strategies of Hotel and Apartment Advertisements in NOW! JAKARTA Life in the Capital Magazine
The present research is entitled The Analysis of Interpersonal
Strategies of Hotel and Apartment Advertisements in NOW! JAKARTA Life in
the Capital Magazine. The data of the present research are the
advertisement texts from NOW! JAKARTA Life in the capital magazine. This
research uses a descriptive qualitative method, in which the data
analyzed are only complex clauses. The present research has three
objectives. The first is to find out the mood types used in hotel and
apartment advertisements of NOW! JAKARTA Life in the Capital magazine.
The second is to find out the elements of interpersonal meanings that
the copywriters use in the advertisements to influence the customers.
The last is to examine how those elements of interpersonal meanings used
by the copywriters influence the customers of the hotel and apartment
advertisements. Systemic and functional grammar as proposed Halliday
(1994) is used as the framework theory. This present research analyzes
seven hotel and apartment advertisements. Those advertisements are:
CROWNE PLAZA, FOUR SEASON HOTEL, and HOTEL KRISTAL from December 2009;
GRAND Tropic Suites’ Hotel, Oakwood PREMIER COZMO, MENTENG REGENCY,
KEMANG CLUB VILLAS from January 2010. Firstly, this present research
classifies clauses of all seven advertisements in NOW! JAKARTA Life in
the capital magazines. Generally, clauses divided into two: complex
clauses and simplex clauses and here this present research will analyze
only complex clauses. Then, every complex clause in the sentences is
classified based on appropriate elements of Mood and Residue using table
of analysis. Those elements will help this present research to capture
the mood type of each complex clause. The research found that the mood
types used in the research are indicative mood and imperative mood. The
indicative mood used in the research is declarative mood, whereas the
other elements of interpersonal meanings that the copywriters use in the
advertisements to influence the customers are modal, and pronoun.
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